That Madison Avenue successfully entices us to purchase products by simply telling us that they are “new,” says something unflattering about human nature. Our attraction to fads, our desire to be seen as belonging to a popular group, to be accepted by the “cool” kids, explains why so many willingly go along with the latest fashions: sharing preferred pronouns, advocating new names for colonial-era species to advertise their woke
I think DNA barcodes are the taxonomic mark of the beast.